Outbound Campaigns

November 18, 20247 min read

Batch Calling AI: Outbound Voice Campaigns at Indian Scale

Scale Reality Check

Traditional outbound campaigns hit walls at 10,000 calls/day. AI batch calling scales to 100,000+ daily dials while cutting costs 75% and staying TRAI-compliant.

This guide shows the architecture, compliance checklist, and ROI math for enterprise-scale outbound voice AI.

Running 50,000 dials by hand? Don't. A traditional BPO quotes ₹8 per connected minute. At a two-minute average, that's ₹400,000 just in agent talk time. Fire up batch calling ai and the math flips: cloud speech + telecom = ~₹2 per minute → ₹100,000 total. Same reach, 75% cheaper, live in an hour. Let's walk through the workflow that India's growth teams swear by.

Uploading the CSV

Step-by-Step Process

Pull your target list

leads, borrowers, or churn risks—into a clean spreadsheet with headers such as phone, name, amount.

Save as UTF-8 CSV

avoid Excel smart quotes.

Map columns in Raya Voice AI dashboard

hit Upload and map columns to bot variables (name, amount).

Validate sample rows

the system flags missing ISD codes or non-numeric digits.

Setting Call Cadence & Concurrency

Batch calling AI lets you control the dial pace like a DJ spinning BPM

Cadence

Choose instant blast or drip (e.g., 200 calls every 5 minutes to avoid telecom spam flags).

Concurrency

Set max simultaneous channels; the engine auto-scales SIP trunks within TRAI caps.

Time windows

Schedule by circle; Mumbai 10 AM, Kolkata 11 AM, Tier-2 after lunch.

Pro tip

For repayment nudges, start at 10 AM local—conversion peaks here (internal fintech data, 2024).

Monitoring the Live Stats Dashboard

Watch numbers fly:

Metric	Live Agent BPO	Batch Calling AI
Calls/hour (per seat)	40–50	1,500
Avg. latency (speech ↔ reply)	2.8 s	0.8 s
Cost/min (all-in)	₹8	₹2–₹2.5

Dashboard tiles show pickup rate, DND rejects, payment-promise taps, and auto-retry queue length.

Exporting Results & Auto-Rerouting Failed Numbers

When the last number rings, hit Export:

Success CSV

Lists phone, status, promise_amount, follow-up_date.

Fail CSV

Holds unreachable or busy signals.

Click Reroute to push fails into a second pass with a new caller ID or evening slot.

Webhook connectors sync back to CRM in real time, closing the loop.

Compliance Sidebar: Stay TRAI-Smart

Apply DND scrub; the platform blocks category-7 numbers automatically.

Use consent templates for promotional vs. service calls.

Maintain 90-day call logs in case the regulator knocks.

Case Study: Fintech Recovery Blitz

A BNPL startup fed 12,000 delinquent accounts into batch calling AI on Monday 9 AM. By Wednesday evening:

40%

payment-promise rate

(versus 12% via SMS)

₹18M

recovered pipeline

human escalations

(only complex cases)

Metric Snapshot Table

KPI	Manual Dialers (10 agents)	Batch Calling AI
Calls per hour	500 total	15,000
First attempt pickup	38%	51%
Avg. handle time	150 s	80 s
Cost per connected call	₹16	₹4
Promise-to-pay conversion	12%	40%

Frequently Asked Questions

How is batch calling AI priced?

Most providers charge ₹1.8–₹2.5 per connected minute, all inclusive of speech, telecom, and cloud.

What throughput can I expect?

With 100 SIP channels, systems reach 90,000 dials a day—about 15× a 10-seat manual team.

How many retries are allowed under TRAI?

You can attempt two retries in 24 hours; smart dialers auto-space retries to stay compliant.

Does it sync with my CRM?

Yes. Webhooks or ready-made connectors push call outcomes straight into Salesforce, HubSpot, or home-grown CRMs.

Ready to See It in Action?

Stop burning rupees on slow dials. Request a Batch-Calling Demo and launch your first outbound voice campaign tomorrow morning—no code, no BPO seat farms, just results.